The Department of Tourism and Commerce Marketing (DTCM) is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. It markets and promotes the emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services including hotels, tour operators and travel agents. DTCM is committed to strengthening the Dubai economy through attracting tourists, boosting inward investment into the emirate and delivering Dubai’s tourism vision for 2020, which includes welcoming 20 million visitors per year by 2020. DTCM promotes Dubai via roadshows, events, exhibitions, and immersive technologies. Apart from its Dubai headquarters, DTCM operates 20 offices worldwide.